Elligo commissions monthly gift boxes for their employees, designed as an extension of the brand highlighting a specific theme.
The theme for the box below was ‘health’. The art direction is in reference to Elligo’s icon style. Sticking closely to brand colors, a new visual is developed to include diversity and display activities that highlighted health and community.
My suggestion to add a hashtag on these boxes to increase employee engagement and brand awareness made a huge impact in promoting company culture and increasing social media engagement. See below for several employee postings.
The theme for this next box was ‘Endless Possibilities’. Using the Elligo brand, I created a new style for this theme. The geometric infinity symbol references the shape of a bow to reference that this is a giftbox. It is used as the main element around the box and postcard (picture unavailable). Gradients and overlays around the infinity symbol reinforce the theme of endless growth and possibilities as the design would continues expanding beyond the box.
The theme for the box below was ‘Exceeding Expectations’. Using the existing concept on the front of the box, additional designs support the theme. By incorporating key words from the careers page of the client’s website to highlight company values, the design served to inspireand encourage employees.
The items in the box were designed in the same manner. The box includes three postcard options for employees to write supportive comments, and send to each other for encouragement.
Hello, I’m Amenda Wong. With years of professional experience in marketing as a graphic designer, I’ve cultivated a diverse skill set. Beyond my career, I’m passionate about understanding different perspectives and meaningful dialogue. In my spare time, I also enjoy using whatever talents I have to serve my community.