A concept rebrand of EgyptAir Airlines.
Research
Egypt is a country with a rich history such as mastering amazing feats in mathematics and construction–the pyramids being the most well-known in the great wonders of the world. A key to visual perfection is the discovery and use of sacred geometry. These patterns, found in nature, are undeniably perfect and beautiful.
Solution Statement
Through the quality and standards of our brand, we showcase our pride and and the fact that we know Egypt better than anyone else. We need to represent a historical and victorious country by transforming our brand into a modern and friendly airline that excites people during their journey onwards a great destination.
Brand Positioning
As Egypt’s main flagship carrier, we proudly represent Egypt and make our customers proud to participate in our services. We aim to make our costumers feel appreciated with an inviting and friendly welcome. To us, the journey is just as important as the destination.
Logo Statement
The logo is based on sacred geometry. Egyptians found this perfect pattern in nature and incorporated it into their own designs. The logo depicts a lotus which represents life because it would submerge into the water and blossom out of the water every three days. Blue lotus flowers were more popular in ancient Egyptian history and is befitting for the Egyptian airline because it is also the national flower.
Our logo is based on perfection.
Logo Testing
Color Palette
Ancient Egyptian color meanings:
Blue: sky, water, the heavens, primeval flood, creation & rebirth
Yellow: Imperishable, eternal, and indestructible
Green: fertility, vegetation, new life, joy, growth and regeneration
Mock Ups
Hello, I’m Amenda Wong. With years of professional experience in marketing as a graphic designer, I’ve cultivated a diverse skill set. Beyond my career, I’m passionate about understanding different perspectives and meaningful dialogue. In my spare time, I also enjoy using whatever talents I have to serve my community.