A concept rebrand of EgyptAir Airlines.
Research
Egypt is a country with a rich history such as mastering amazing feats in mathematics and construction–the pyramids being the most well-known in the great wonders of the world. A key to visual perfection is the discovery and use of sacred geometry. These patterns, found in nature, are undeniably perfect and beautiful.
Solution Statement
Through the quality and standards of our brand, we showcase our pride and and the fact that we know Egypt better than anyone else. We need to represent a historical and victorious country by transforming our brand into a modern and friendly airline that excites people during their journey onwards a great destination.
Brand Positioning
As Egypt’s main flagship carrier, we proudly represent Egypt and make our customers proud to participate in our services. We aim to make our costumers feel appreciated with an inviting and friendly welcome. To us, the journey is just as important as the destination.
Logo Statement
The logo is based on sacred geometry. Egyptians found this perfect pattern in nature and incorporated it into their own designs. The logo depicts a lotus which represents life because it would submerge into the water and blossom out of the water every three days. Blue lotus flowers were more popular in ancient Egyptian history and is befitting for the Egyptian airline because it is also the national flower.
Our logo is based on perfection.
Logo Testing
Color Palette
Ancient Egyptian color meanings:
Blue: sky, water, the heavens, primeval flood, creation & rebirth
Yellow: Imperishable, eternal, and indestructible
Green: fertility, vegetation, new life, joy, growth and regeneration
Mock Ups
Navigating life with clarity and confidence has been a game-changer for me, which is why I’m passionate about sharing my journey and insights to help others reflect and grow. I enjoy having meaningful conversations that seek to understand and transform us for the better. My interest in technology and efficiency supports the practical side of handling situations with wisdom. In my free time, you’ll find me working on my own growth, trying new things, and serving my community. Through my sharing, I hope that I can encourage you to live a full and free life as God intended.