This made up brand was part of a MassArt project based in Boston, MA. The brand direction provides a modern take on tradition.

Brand Statement

The designs of this brand should be rich, vibrant and fun. We want to show the richness of our recipes through our designs. We are an international brand and we want to share our food with the world.

Identity Words

modern
fun
organic
vibrant
enjoyable
friendly
richness
service
creative
fresh

How We Stand Out

We also make delicious baked goods. So how do we stand out? First of all, we can focus on good design. That is the basis of our visual brand. Brands selling similar products usually have a rustic and homey style. We will make our brand unique by giving our brand a more modern and bold twist, different to what’s already been done.

Brand Booklet